When it comes to networking, we’re all faced with the same fundamental question: how do we best reach and connect with new people? There’s nothing wrong with getting out and meeting people in person, but what about those who don’t have the time or budget for flying across the country or trekking locally? Virtual trade shows are a cost-effective and time-efficient way to network with other business professionals.
Over the past few years, virtual trade shows have emerged as a way for businesses to reach out to new audiences without committing to expensive in-person attendance. On top of this, virtual trade shows allow you to promote your business and product without the need for physical space and supplies.
What Is An Online Virtual Trade Show?
An online trade show is a way to reach a larger market by using the internet to broadcast the event. The trade show can be in many different formats, but it’s generally a video broadcast of a show floor with an announcer describing the booths and products available. Today, there are many platforms for these shows. Platforms range from low tech options like YouTube to Facebook Live. These are inexpensive but offer very few features. To high tech options lie Social Hour which has become one of the more popular choices. Social Hour offers a wide range of features which help a trade show be successful.
Virtual trade shows are a new way to show off products and services to potential clients. In a virtual trade show, the attendees are not physically present but view the presentations from their computers. As a result, they can browse from anywhere without having to be at a specific location. These trade shows are also more cost-effective than traditional ones because the only cost is for hosting fees which can be less than $1,000.
Benefits Of Online Virtual Trade Shows
It is common to have a stand-alone booth for a company at a trade show to promote its product or service in many industries. However, this is not always the best idea. Many trade shows have been replaced with virtual shows, where you can display products, and staff from different companies can view each other. According to a study by AT Kearney, “Exhibitors who participate in an event’s virtual component rather than a physical one report higher levels of sales leads.
Getting the word out about your business has never been easier or more accessible to so many people than it is today. With all of the advancements in technology and the advent of the internet, companies can reach a global audience that was virtually impossible in decades past. The traditional trade show model has been an industry standard for years, but there is a new option: the online virtual trade show with technological advances.
How To Choose An Online Virtual Trade Show Platform
Many emerging companies are using virtual trade shows as a method of generating leads and increasing sales. Virtual trade show platforms such as VTS, Digital Muster, and Social Hour allow customizable options to best suit your business needs. The event’s details, such as the times and locations, can be set up in advance on these platforms.
Considerations In Choosing An Online Virtual Trade Show Platform
A virtual trade show is a live-streamed event that is hosted online. It’s a great way to showcase event services and products to an international audience. However, with so many different platforms out there, it can be challenging to find the right one for your company. With these tips in mind, you’ll be able to find the perfect platform for your needs:
- Do you need audio and video streaming capabilities?
- Do you need onsite chat moderation?
International trade shows can be expensive and time-consuming. To make the process less daunting, consider the following considerations in choosing an online virtual trade show platform:
- Security features
- Scheduling ability
- Content management
- Social media integration
What are the costs of hosting an online virtual trade show?
The costs of hosting an online virtual trade show can vary significantly depending on the size and complexity of the event. It’s important to consider the cost of these services, and how you can save money on hosting an event by using available tools.
The internet is a great way to find new customers and boost your company’s business. However, it can also be expensive if not done correctly. Hosting an online virtual trade show might seem like the perfect solution because there are no travel costs or convention center rental fees, but expenses can still add up.
Which type of trade show do you want to organize?
If you’re looking to organize a trade show, you need to figure out the type of event you want. There are three different types: regional, national and international. Regional events are typically for businesses in the same region and provide them with the opportunity to network and collaborate with other local businesses. National events span across a greater geographical area, making it easier for potential customers to attend.
Other considerations in choosing an online trade show platform
With the emergence of online trade shows, choosing the right platform can be a daunting task. With so many options available, it is crucial to consider your current needs and your anticipated future needs when choosing which platform best fits your business. When considering current needs, you should consider how much content you need to share, whether or not you will be bringing exhibitors on to interact with attendees, and what size you would like the final presentation to be.
In addition to the three primary considerations when choosing an online trade show platform, several other factors may need to be considered. For instance, if one is looking for a solution to help boost their company’s search engine optimization, it’s essential to know whether or not the site will include a features for SEO. It might also be pertinent to consider the amount of automation desired.
Social Hour provides a fantastic suite of tools for anyone looking to host a virtual trade show. Book a demo today to get started.